Brembo presents SENSIFY ™, a pioneering new intelligent braking system that integrates the most advanced software based on artificial intelligence with the company’s braking components.

SENSIFY ™ combines Brembo’s current portfolio of products such as calipers, discs and friction materials with digital technology and artificial intelligence to create a flexible and revolutionary platform, which includes software, predictive algorithms and data management to control the braking system digitally.

SENSIFY ™ derives from the fusion of two words: SENSE, which is the ability with which a person perceives an external signal, a stimulus and SIMPLIFY, which means simplicity in installing the product in harmony with the vehicle.

Hence, SENSIFY ™ consistently offers the best of two worlds: driving pleasure and total safety. It is intuitive, responsive, stable, and offers the driver the expected performance when needed, combined with exceptional control.

SENSIFY ™ is the natural evolution of Brembo’s experience and know-how. It combines the design of the best braking components with the integration of a digital control system and sensors that manage each wheel independently. The result is a more precise driving of the car, an increase in performance, confidence and, ultimately, a unique driving experience.

Thanks to the optimized braking action on each wheel, combined with the absence of resistance between pads and discs which minimizes emissions, is SENSIFY ™ a more sustainable braking solution?